QT_QPA_PLATFORM_PLUGIN_PATH, QT_QPA_PLATFORM and QT_QPA_FONTDIR variables are used by QApplication/QPA to find the plugin. They are also available as arguments but there is no help entry for them (Qt5 needs some polishing).

When building a plugin and Qt insists to tell you that the plugin is not there, you are likely to have some undefined symbols, the best hint is to build your plugins with -Wl,–no-undefined in the linker line. Obviously we should plan to use dlerror to also report why Qt is seeing the file but not listing it as available plugin.

cheers